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WBOS to rock harder to get younger

New WBOS program director David Ginsburg says livelier, and more local, music is part of his plan to increase listenership. New WBOS program director David Ginsburg says livelier, and more local, music is part of his plan to increase listenership. ( )
By Clea Simon
Globe Correspondent / April 19, 2007

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WBOS-FM (92.9) is picking up the tempo. The Greater Media-owned station isn't abandoning its mellow adult rock format for Top 40 or modern rock. But after a long period of lackluster ratings, a new program director is looking to shake things up. (Full article: 607 words)

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