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The campaign for Conan

NBC hopes oddball ads will help his odds for success as the host of 'The Tonight Show'

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By Brian Steinberg
Globe Correspondent / May 28, 2009

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With his lanky frame and styled red hair, Conan O'Brien looks nothing like a box of cornflakes or a tube of Colgate toothpaste. And yet, that's one way NBC has been portraying the comedian before he takes over the network's venerable "The Tonight Show." (Full article: 1048 words)

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