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China launches English-language network

Associated Press / July 2, 2010

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BEIJING — The news agency run by China’s ruling Communist Party launched a global English-language television channel yesterday as part of its efforts to expand its influence abroad.

Specialists say China’s media expansion also results from unhappiness with the international coverage of sensitive events in China such as Tibet and human rights. The government has accused international media organizations of being biased and focused on negative news.

China Xinhua News Network Corp. began broadcasting its first English TV service, CNC World, around the clock yesterday, including news segments, feature stories, weather updates, and special bulletins, the official Xinhua News agency said.

“The English service will provide international and China news with a Chinese perspective to global audiences,’’ CNC’s president, Wu Jincai, said at a news conference.

CNC World has begun broadcasting in Hong Kong and will continue to expand to Europe, North America, and Africa by the year’s end, Wu said.

The network will have about 70 percent international news and 30 percent news about China, with a range of topics such as breaking news, travel features, sports, and weather, Wu said.

It will be broadcast internationally by satellite via cable, cellphone, and the Internet. Its US service will be available Oct. 1, Xinhua said.