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A plug on reality TV delivers off-air benefits

Small businesses reap priceless profile boost free, or even for pay

James and Agnes Mastropietro trained this summer at CATZ Sports in Wilmington for NBC’s reality show “Losing It with Jillian.’’ James and Agnes Mastropietro trained this summer at CATZ Sports in Wilmington for NBC’s reality show “Losing It with Jillian.’’ (Cheryl Senter for The Boston Globe)
By Johnny Diaz
Globe Staff / August 6, 2010

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Tuesdays were typically slow at Gargoyles on the Square in Somerville. Now they’re cooking, and a banner by the entrance of the 15-year-old eatery explains why. “Watch Gargoyles chef Jason ‘Jay’ Santos on ‘Hell’s Kitchen’ every Tuesday night,’’ it states, inviting customers to watch the Fox TV network reality show at the restaurant and meet the chef in person. (Full article: 787 words)

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