I kinda hate Fox (the never-aired O.J. interview) and I kinda love Fox ("Family Guy," "House," "Bones"). Today, I kinda admire Fox, for cleverly using the viral-video delivery system to promote the forthcoming premiere of "24" on January 14.
Check out this parody, called "24th," which is available on YouTube, but also at Fox's website. It represents a very timely way to hype a show, using a self-mocking tone (check out the lips on "Chloe") without endangering the integrity of the product itself. Santa as Jack Bauer: Love it.
If you want a good example of a non-promotional clip about a TV show, seek out the "Mad TV" goof on Aaron Sorkin's "Studio 60 on the Sunset Strip" (which is a tad too racy to link to here). It's hysterical and spot on, but, well, it doesn't exactly make you want to tune in to the series...
About Viewer Discretion
ContributorsMatthew Gilbert is the Globe's TV critic.
Sarah Rodman is a staff TV and music critic for the Boston Globe.
Michael Brodeur is the assistant arts editor for the Boston Globe, covering pop music, TV, and nightlife.
Katie McLeod is Boston.com's features editor.
Rachel Raczka is a producer for Lifestyle and Arts & Entertainment at Boston.com.
Emily Wright is an Arts & Entertainment producer at Boston.com.