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Spoof-vertising

Posted by Matthew Gilbert  March 12, 2007 09:48 AM

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A few months ago, Fox posted a "24" spoof involving Santa Claus as Jack Bauer. The goal was to promote the new season of "24" in a self-mocking and timely way, so Fox also released the clip to the viral-video delivery system, notably YouTube.

Now NBC has released a "Heroes" spoof onto the viralsphere in anticipation of the show's return on April 23. The faux commercial for "Zeroes" is mean enough, but of course not so nasty that you wouldn't want to watch the show. It features a bunch of ordinary people with not-so-special special abilities, including a woman who can touch her tongue to her nose and a cheerleader who can put her fist in her mouth (sort of).

The clip is getting lots of business at YouTube (check it out here), which again proves A) TV marketers are getting smart and B) YouTube is a great place for commercials. Because hip and clever as it is, the new breed of network-generated spoofs are indeed commercials.

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