TV facts and figures

A little fact-sheet from TV ratings company Nielsen came across my desk this week, and I thought I'd share some facts for weekend pondering. I found a few of them surprising.

Black and what?
111,400,000 households in the U.S. have TVs. (I know some people who don't have sets. And, sorry to say it, I think they're a little weird.)
Of those households:
99 percent have color TVs
82 percent have two or more sets
52 percent have three or more sets.
85 percent have a VCR
84 percent have a DVD player
64 percent have wired cable
32 percent have wired pay cable (such as HBO and Showtime)

Adults watch more TV than kids...
The average person in the U.S. watches 4 hours and 18 minutes of TV per day.
The average woman 18+ watches 5 hours and 1 minute of TV per day.
The average man 18+ watches 4 hours and 15 minutes of TV per day.
The average teen 12-17 watches 3 hours and 3 minutes of TV per day.
The average child 2-11 watches 3 hours and 6 minutes of TV per day.

Slow growth in mobile video...
In the first quarter of this year...
3 percent of people 12 and older used a mobile phone to view videos.
8 percent of teens 12-17 used a mobile phone to view videos.

Still the Hub (sort of)
The top 10 local TV markets in order, in terms of number of TV households, are:
New York
Los Angeles
Chicago
Philadelphia
San Francisco/Oakland/San Jose
Dallas-Fort Worth
Boston
Washington, D.C.
Atlanta
Houston