Dirty sexy advertising

"Dirty Sexy Money" premieres tomorrow night at 10, and ABC is clearly hoping to draw in some hipster New York types with a kind-of-stealth-but-not-really ad campaign. It's playing out right now on gawker.com, that snarky compendium of gossip and tidbits involving New York media, celebrities in the city, and anything related to Anderson Cooper. In the "Gawker Stalker" section, usually reserved for sightings of Hollywood stars and the Olsen twins, Gawker has lately been running a "sighting" of fictional brother and sister Jeremy and Juliet Darling. As if they were actual people. It's set off in a grey block, the fine print says "advertisement," but still, some Gawker readers are grumbling.

Sigh. It's hard to get in with the in-crowd. Incidentally, the CW is trying, too - and even venturing into non-New York territories, by publishing a location-specific pamphlet called the "It Guide." The version that appeared in my mailbox notes some local boutiques and hot spots that might appeal to the teenaged snobs in "Gossip Girl," if their prep school took a field trip to Boston. I'm not sure Blair Waldorf would really leave the Upper East side to go to Avanti Salon, but whatever. I have a strong suspicion that some advertising dollars changed hands.