Why hipsters love "Yo Gabba Gabba!"

That's the Nickelodeon preschool show I wrote about in today's Globe, which counts among its fans a fair number of grown-up music lovers. One of the things I love most about the show -- something other fans have noticed, too -- is the way it doesn't wear its hipness on its sleeve. If you're in the know, you're aware that the bands featured on the show have serious indie cred. If you don't -- particularly if you're a preschooler yourself -- you just sit back and enjoy the music.

For instance, I love the way Devo co-founder Mark Mothersbaugh, who teaches kids rudimentary art, is introduced simply as "Mark." When I interviewed him a few weeks ago, Ava happened to be around. "Who was on the phone?" she asked. "Remember the guy who draws pictures on 'Yo Gabba Gabba?' I told her. "It was him." All she wanted to know was whether he was "at 'Yo Gabba Gabba' when we spoke. (Answer: No, he was at home. He filmed all his drawing segments in a single day.)

I get the sense that bands don't mind this state of affairs at all. I spoke earlier this week to Britta Phillips, half of the indie-pop duo Dean & Britta, who recorded a lovely song to accompany an animated segment. (A "Yo" producer, who happened to be a fan, left a request on her MySpace page. The song, as with most "Yo Gabba" fare, was written in-house.) The show "looked really cool, very '70s, like the 'Electric Company' or something that I watched when I was a kid," Phillips told me. And she was thrilled with the results, which turned out like this.

Here's another little sampler, for those who haven't seen the show:

It's not hard to understand why the hipsters are on board.