End of the celebrity news anchor?

The buyouts this week of three of WBZ-TV's highest-paid star reporters, including sportscasting legend Bob Lobel, could signal the end of the celebrity lineup at local news stations struggling with declining advertising revenues and shrinking viewership.

The departure of Lobel and others as part of stationwide cuts reflects a shift in strategies traditional media are taking as they struggle to compete in the new digital age. Television stations, newspapers, radio, magazines, and other media are getting squeezed by declining ad revenues, growing competition from the Internet and cable channels, and demands to invest millions in new digital technology.
To read the rest of the story, go here.