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Viewing music videos, 2010

Posted by Matthew Gilbert  September 1, 2010 07:52 AM

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This isn't exactly a TV-related item -- but that's the point. TV is no longer the place for music videos, and hasn't been for a long time, since MTV has gone mad with reality stunting.

Most people end up watching music videos online, if they watch them at all. And the band Arcade Fire has a new video for the song "We Used to Wait" that takes full advantage of that shift in viewing. The video, located at thewildernessdowntown.com, is an interactive video that will incorporate your childhood home -- thanks to Google Maps Street View -- into its narrative. It also prompts you to write a note to or draw a picture for your childhood self. Oh yeah, it's hokey, but in a so-hokey-it's-sincere kind of way that has a nice personal touch.

I'm writing a story about TV shows and specificity of location -- think "Hawaii Five-0," "Detroit 187," "Treme," "Burn Notice" -- and this video is nicely related to that theme. By the way, you need to have Google Chrome for the video to work.

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Contributors

Katie McLeod is Boston.com's features editor.

Rachel Raczka is a producer for Lifestyle and Arts & Entertainment at Boston.com.

Emily Wright is an Arts & Entertainment producer at Boston.com.

Sarah Rodman is a TV and music critic for the Boston Globe.

Meghan Colloton is a Things to Do and Arts & Entertainment producer at Boston.com.

Michael Brodeur is the assistant arts editor for the Boston Globe, covering pop music, TV, and nightlife.

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