THE NEWFANGLED PLUG MOMENT
11. The Verizon meta-joke on "30 Rock"
This series has been leading the pack in terms of weaving product placements into scripted TV, and the Verizon plug was a doozy. In November 2007, Tina Fey’s character Liz Lemon talked about loving Verizon Wireless, then turned directly to the camera and said, “Can we have our money now?’’ The line pulled us right out of the world of the show - and yet, since “30 Rock’’ is a satire of corporate America, it worked on a creative level. It was both a triumph and a sign of the commercial apocalypse.
Pictured: Tina Fey as Liz Lemon in an episode of "30 Rock" that aired in April of 2007.