|Scorch, the Blazers’ mascot (Anitra Rakel Photography)|
In these days of soaring ticket prices for marquee Boston teams, lesser-known sports franchises promote themselves as venues for family entertainment. That has been part of the marketing scheme for the Boston Blazers, a professional indoor lacrosse team that plays at the TD Garden and offers clinics and birthday parties for kids. So fans were right to be appalled at the halftime show last Saturday, when the team’s oversized mascot, “Scorch,’’ got a series of lap dances from suggestively dressed women.
Side entertainment is part of the spectacle of a live sporting event, and sexualized content isn’t unheard of; think of the barely-clad, gyrating
The Blazers’ president and general manager, Doug Reffue, has posted an apology prominently on the team’s website. Now, he’s trying to make amends by giving away 2,000 free tickets to this Saturday’s game. It’s a nice gesture, but the team also needs to clean up its act. If the Blazers want to be the local equivalent of professional wrestling, that’s their right. But they should give fair warning to people considering bringing their kids.