Legal Sea Foods seeks peaceful end to T's beef

REGARDING THIS tempest in a T-pot over the Legal Sea Foods ads that the MBTA has deemed inappropriate, we'd like to raise a few points:

The MBTA says it may reject any ad that would be objectionable to the average citizen. But when these same ads appeared atop Boston taxis this year, there was nary an outcry. If Bostonians (or cab drivers, for that matter) weren't offended then, why would the average citizen find them objectionable today?

Initially, the MBTA said two of the five ads had to come down, but, without cause or warning, we found a third ad subsequently had been taken down.

This might lead a company to question whether its First Amendment rights have been violated. Nevertheless, we have bigger fish to fry, and hope that the conductors can accept the ads in the spirit they were created. I doubt any are truly offended. And if so, a halibut dinner is on us.

IDA FABER
Marketing director
Legal Sea Foods
Boston