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Our cars, ourselves no longer

July 20, 2009
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I HAD one reaction after reading the description, in “A once-great affair stuck in park’’ (Page A1, July 12), of Michelle Gildea, the Quincy high school senior who is happy to drive her grandmother’s seven-year-old Toyota Camry and cares more about her BlackBerry than her car: Good! More power to Gildea and her generation if they really have shed their parents’ shallow need, based on auto-industry propaganda, to base their identity on the cars they drive.

Buying a car based on the radical concept (attributed in the article to Toyota) of low price and high quality, and expressing one’s identity through a BlackBerry - used to actually communicate with others - and an iPod - a receptacle of music, photos, and films that really do make up one’s identity - are steps in a positive direction. It’s a shame for automakers to have to market based on rational decision-making, but a benefit to the rest of us.

I bet that Gildea and her peers have smartly figured out that with a $2 bumper sticker, they’re able to express themselves just as well as their parents, and maybe even have some cash left over for the things that matter.

Dan Janis
Jamaica Plain

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