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Martha Bayles

The marketing of a global blockbuster

“Avatar’’ introduces a new element: a hard-edged political message aimed at US foreign policy under George Bush. “Avatar’’ introduces a new element: a hard-edged political message aimed at US foreign policy under George Bush. (20th Century Fox via Associated Press)
By Martha Bayles
January 2, 2010

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"Avatar" introduces a new element to movie-making: a hard-edged political message that, unlike the indirect and largely symbolic messages of previous blockbusters, is aimed at a specific target -- namely, American foreign policy under the Bush administration. (Full article: 890 words)

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