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SCOT LEHIGH

Money, machine, but no message

By Scot Lehigh
Globe Columnist / February 10, 2012
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After a week in which Rick Santorum scored a Colorado-Minnesota-Missouri hat trick, beating Romney in two states he had carried in 2008, it’s time to put Mitt under the microscope. He’s got the money. He’s got a machine. But he’s missing the M-word essential to a persuasive campaign: A message. Simply put, Romney isn’t running on ideas. It’s not that he doesn’t have them, it’s that he doesn’t use them. Instead, he’s campaigning on his resume, on his putative economic know-how, and on the twin notions that he’s the all-but-inevitable Republican nominee and the most electable of the GOP hopefuls.

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