Obama's rejected logos

Sol Sender headed up the design team that developed the ubiquitous Obama campaign logo showing a blue O rising over a red and white horizon. In a recent interview, he explained the process of narrowing the graphic possibilities down from an initial 15 designs and arriving at the final selection. He shows the logos that didn't make the cut, including one that tried to strike a populist tone with cartoon-like speech balloons. There is also a more detailed video interview of Sender, who had never worked on a political campaign before, on the website of VSA Partners, where he now works as a strategist. Thanks to Drawn! for the heads up.