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The power of positive deviants

A promising new tactic for changing communities from the inside

By Rebecca Tuhus-Dubrow
November 29, 2009

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In 2001, Muhammad Shafique arrived in the Haripur District in Pakistan, a region known for its traditionalism and wariness of outsiders. As part of a team from Save the Children, Shafique was seeking to improve outcomes for newborns. Immediate breast-feeding is recommended for babies, but infants in the region were typically fed ghutti, an herbal mixture, before nursing. By tradition, ... (Full article: 2158 words)

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