A shared "sensibility," darling

Asked why time-pressed readers should bookmark The Daily Beast, her new buzz-chasing online publication, when they already read "Slate/Drudge/Huffington Post/TPM/Google News and every other magazine and newspaper," Tina Brown responds, in a Q & A on the site: "Sensibility, darling."

Interestingly, one aspect of the Beast's design, its logo, shares many features with that of the Daily News, Philadelphia's tabloid.

The parallel is pointed out by Will Bunch, of the News's Attytood blog, who asks, "Why is Tina Brown, um, 'borrowing' from the Daily News?" The News and Tina Brown: partners in sensibility? (We can only imagine the regal Brown's reaction if someone proposed the name "Attytood" for a Beast blog.)