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Starbucks: harbinger of financial doom?

Posted by Christopher Shea October 22, 2008 01:39 PM

Slate's Daniel Gross may be making a bid to unseat the Times's Thomas Friedman as journalism's go-to coiner of clever-cute geopolitical theories. Try this one on for size: The more Starbucks franchises a country has, Gross wrote this week, "the more likely the country is to have suffered catastrophic financial losses."

starbucks-logo.jpg
The mark of the credit-crisis beast

Not only did Starbucks "follow new housing developments into the suburbs and exurbs," making those places appear all the more valuable -- thereby contributing to the bubble -- they were also often the very spots where dubious mortgage deals were signed. Starbucks, too, "carpet bombed" financial capitals, Gross suggested, and displayed a tendency to locate its stores on the ground floors of buildings with investment banks; the caffeine "enabled deal jockeys to stay up all hours," during which time they came up with ever-more-creative ways to disguise risk.

The hard numbers: New York, center of the credit bust, has nearly 200 Starbucks franchises; London, "the wellspring of many toxic [financial] innovations," sports 256; South Korea, now facing its own bank bailout, has 253. "Crazy Dubai" has 48 (serving a population of a mere 1.7 million).

Meanwhile, the relatively unscathed Central America, the strained-but-not-broken South America, and Italy (no big problems) are all -- coincidentally? -- places where Starbucks has yet to gain much of a purchase.

There's more than a touch of Daniel Bell ("The Cultural Contradictions of Capitalism") in Gross's theory, because Gross interprets flocking to Starbucks as a sign that a given society is primed to abandon traditional mores in favor of the flashy and new. These time-honored mores might include the frequenting of mom and pop greasy-spoon cafes, leisurely afternoons at independent coffee joints -- or (let's just throw this one out there) mortgage rules demanding 20-percent down payments.

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Christopher Shea covers intellectual affairs and is the former "Critical Faculties" columnist for the Ideas section.
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