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High/low ad juxtaposition of the week

Posted by Christopher Shea June 30, 2009 10:37 AM

Yesterday, just below and to the right of a serious discussion of Robert Wright's new book, "The Evolution of God," on Bloggingheads.tv, there appeared a striking ad for an online role-playing game called Evony. The central image was of a radiant, amply endowed (serious décolletage), quasi-medieval-looking maiden, her head tipped back in an attitude suggestive of incipient ecstasy, and the tag line was, "Play now, My Lord." Come again?

Yes, there's that God-Lord link. But what demographic niche could Evony's makers possibly be shooting for? Is there data to show that consumers of theological debate also like Harlequin-flavored gaming? Interesting, if true!

Snapshot.bobhead.jpg
The content


Snapshot.bodicerip.jpg

The cheesecake ad

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About brainiac What's happening in the world of ideas.
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Christopher Shea covers intellectual affairs and is the former "Critical Faculties" columnist for the Ideas section.
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