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High/low ad juxtaposition of the week
Yesterday, just below and to the right of a serious discussion of Robert Wright's new book, "The Evolution of God," on Bloggingheads.tv, there appeared a striking ad for an online role-playing game called Evony. The central image was of a radiant, amply endowed (serious décolletage), quasi-medieval-looking maiden, her head tipped back in an attitude suggestive of incipient ecstasy, and the tag line was, "Play now, My Lord." Come again?
Yes, there's that God-Lord link. But what demographic niche could Evony's makers possibly be shooting for? Is there data to show that consumers of theological debate also like Harlequin-flavored gaming? Interesting, if true!
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Joshua Rothman is a graduate student and Teaching Fellow in the Harvard English department, and an Instructor in Public Policy at the Harvard Kennedy School of Government. He teaches novels and political writing.
