Blue Bloods' Secret
Step inside Newbury Street's too timid, an upscale adult shop that opened in October, for an intimate chat with Chad Chunglo.
When you go on a first date, do you tell your date that you sell sex toys for a living?
Generally, that's known before I would even go on a date with them. Especially today, so many people are so quick to ask, "Where do you live?" "What do you do?" I tell them out of the gate, and they can make their decision, yea or nay. I think I live a pretty normal life. I think I'm still a traditional type of guy.
So what made you think that opening a sex shop in an uptight, sexually repressed city was a smart business decision?
The reason why we did Boston before any other city is that I've been here for 14 years now. I'm very familiar with the neighbors.
Did you have a hard time finding a landlord on Newbury Street who would lease space to you?
Yes. The only reason why was that they had a preconceived notion of a place that sells porn, even though we weren't going to sell any of it. They had that image of the blacked-out windows and the neon lights of the '70s and '80s, no matter what I told them.
Have there been any notable Bostonians who have shopped here? And between you and me and the readers, are you willing to share some of those names?
I won't tell you. Sorry. I can tell you that there are prominent Bostonians.
Do blue-blooded Back Bay women spend more at the store than everybody else?
They do.
TOO TIMID 297 Newbury Street, Boston, 617-431-5080, tootimid.com
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