What's the hot new beach toy for this summer?
The Wow Rackets by Alex. They're a paddle toy. When the birdie hits the paddle, it makes a great booming sound that's very satisfying.
What about traditional beach toys?
The molds to make pieces of sand castles. They're open-ended and encourage imaginary play.
What makes a good toy?
One that doesn't have a preconceived notion to it, where there's more than one way to use it.
Have you made any purchasing mistakes?
Only a few in all these years, but one of the biggest disappointments was a jump rope. We have really good ones with a nice weight to them, but we ordered once from another supplier, and they were so flimsy I couldn't put them out. They're still under the stairs.
What was your favorite beach toy growing up?
I grew up on the Parker River in Newbury. We used to use a sponge. We'd get it wet and play sponge tag with it.
So do you sell sponges?
No. But we do have a fancier-looking thing that's similar - a multicolored ball that soaks up water when it's wet.
What's a perennial favorite?
The BeamO. It's a huge flexible Frisbee made of nylon. It doesn't sink in water and has a huge hole in the center big enough for an 8-year-old to fit through. I brought one of those home and my sons - the youngest is 18 - heaved it around for a long time.
Eureka Toys, The Tannery Mill, Newburyport, 978-465-9359, eurekatoys.com
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