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Pepperidge Farm wishes it could forget
Talk about your S&M Food Service. Let's all be in agreement, now, there are no finer cookies than Pepperidge Farm's Milanos, okay? (The classic ones. Don't go putting me off with these upstart "double chocolate," "with orange," and "white chocolate with chocolate cookie" deviations they've been coming up with.) But the copy on the bag is downright disturbing. Get this:
Begin with a baker's soul. Seek the finest ingredients. Explore nature's infinite variety of flavors and textures -- sweet, crunchy, rich ... oh, and chocolate. Entertain inspirations. Embrace decadent cravings. Reward yourself. Open ... Taste ... Delight.
Dude, they're cookies. Change "baker" to "bishop" and "chocolate" to "leather" and the above could have been written by Rimbaud or de Sade. Which is, frankly, a bit much. Whatever debased ecstasies Pepperidge Farm is remembering in the haze of its absinthe dreams, I don't think I want to know.
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About Miss Conduct Robin Abrahams writes the weekly "Miss Conduct" column for The Boston Globe Magazine.
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Robin Abrahams writes the weekly "Miss Conduct" column for The Boston Globe Magazine. Robin, who has a PhD in psychology from Boston University, has worked as a theater publicist, organizational-change communications manager, editor, stand-up comedian, and professor of psychology and English. She lives in Cambridge with her husband, Marc Abrahams, founder of the Ig Nobel Prizes, which are given annually for achievements that first make people laugh and then make them think.
Who is Miss Conduct?
Robin Abrahams writes the weekly "Miss Conduct" column for The Boston Globe Magazine. Robin, who has a PhD in psychology from Boston University, has worked as a theater publicist, organizational-change communications manager, editor, stand-up comedian, and professor of psychology and English. She lives in Cambridge with her husband, Marc Abrahams, founder of the Ig Nobel Prizes, which are given annually for achievements that first make people laugh and then make them think.
