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Too many choices
Behavioral economists often speak about "the paradox of choice": the fact that, counterintuitively, having lots of choices tends to make us less happy with the thing we ultimately choose. This sort of thinking is quite popular these days, but not all companies and manufacturers have gotten the hint yet.
Our friend Geri Sullivan noticed that her MacBook Pro offers her many options for the background desktop color, including Solid Gray:
and Solid Grey:
It also offers Light Gray and Light Grey, Medium Gray and Medium Grey, and Dark Gray and Dark Grey.
Notes Geri, "It's one of the Intel Core Duo models. That's taking 'duo' to extremes, I'd say."
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About Miss Conduct Robin Abrahams writes the weekly "Miss Conduct" column for The Boston Globe Magazine.
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Robin Abrahams writes the weekly "Miss Conduct" column for The Boston Globe Magazine. Robin, who has a PhD in psychology from Boston University, has worked as a theater publicist, organizational-change communications manager, editor, stand-up comedian, and professor of psychology and English. She lives in Cambridge with her husband, Marc Abrahams, founder of the Ig Nobel Prizes, which are given annually for achievements that first make people laugh and then make them think.
Who is Miss Conduct?
Robin Abrahams writes the weekly "Miss Conduct" column for The Boston Globe Magazine. Robin, who has a PhD in psychology from Boston University, has worked as a theater publicist, organizational-change communications manager, editor, stand-up comedian, and professor of psychology and English. She lives in Cambridge with her husband, Marc Abrahams, founder of the Ig Nobel Prizes, which are given annually for achievements that first make people laugh and then make them think.
