Mr. Bernstein wrote his college thesis on restaurant branding. (Philip Greenberg/New York Times/File 1996)
Allen Bernstein, 65; built Morton’s steakhouse into chain
By Laurence Arnold Bloomberg News / November 3, 2011
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Allen J. Bernstein, who showed that high-end restaurants can succeed as chains by expanding Morton’s of Chicago from nine steakhouses in 1989 to 69 worldwide in 2006, has died. He was 65.
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