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Edie Stevenson, 81, writer of Mikey cereal commercial

John Gilchrist, better known as the finicky Mikey, in the famous Life cereal ad that aired from 1972 through 1984. John Gilchrist, better known as the finicky Mikey, in the famous Life cereal ad that aired from 1972 through 1984. (quaker oats co.)
By Daniel E. Slotnik
New York Times / December 17, 2011
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NEW YORK - In 1973, a little boy named Mikey, a notoriously picky eater, dug enthusiastically into a bowl of a new, healthy cereal called Life. “He likes it!’’ his stunned older brother exclaimed in a memorable 30-second commercial that ran for more than a decade.

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