boston.com News your connection to The Boston Globe
Globe West Updates News and updates from the Globe West Zone

« Bullet worries | Main | Down on the farm »

Monday, July 10, 2006

Goodbye focus groups

WATERTOWN

Goodbye surveys, goodbye focus groups.

A growing number of companies are setting up online communities that act as ongoing focus groups to advise them on what to do.

Communispace Corp. of Watertown is a leader in this new field, a story in the Globe's business section reports today.

Consumers who participate get a $10 gift certificate every once in a while. But the real reason they join may be that it gives them a feeling of power -- they're being listened to and having an impact on the decisions of a big company.

Sponsored Links