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Thursday, November 2, 2006

Lather. Rinse. Design a marketing plan.

WALTHAM

Bentley College of Waltham disclosed details today of a new interdisciplinary approach that will have one marketing class going beyond Sales Pitch 101 and logging some time in the chemistry lab.

The idea is for the class is to design a marketing plan for a shampoo they helped create, according to Perry Lowe, senior lecturer of marketing.

Lowe is working on the project with Bob Wallace, an associate professor of natural and applied sciences; to ensure that marketing students don't wig out in the unfamiliar environment of the lab, Robert Leonard of Leonard Hair Transplant Associates of Newton is providing some business-world guidance, Bentley said.

"This project reflects Bentley's commitment to providing students with hands-on experience," Lowe said in a statement. "We're taking them well beyond the course books."

-- Chris Reidy

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