boston.com News your connection to The Boston Globe
Globe West Updates News and updates from the Globe West Zone

« The Kurt question, answered | Main | Calling all shoppers... »

Friday, November 17, 2006

Needham company to offer radio ads on school buses

NEEDHAM

The rowdy kids in the back may no longer be the biggest source of sound on school buses.

Needham-based Bus Radio is set to offer music and some public service announcements and advertisements to be played on school buses in Swansea, the Providence Journal reports.

The company has plans to approach other school districts in Rhode Island within the next year but has received some backlash from parents who have complained that it turns a school environment into a venue for marketing to young children.

Bus Radio, however, has said that the playlist will be available for parents and school administrators to look over before it airs.

-- Erica Tochin

Sponsored Links