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Saturday, December 16, 2006

Newton company goes Hollywood with Morgan Freeman

NEWTON

ExtendMedia Inc. of Newton is going Hollywood, thanks to a deal with an Internet video start-up cofounded by actor Morgan Freeman.

ExtendMedia will provide a service that formats movies to play on desktop computers or TV sets while limiting the number of times a film can be viewed or the devices on which it can be shown. The company's software is designed to provide these features while remaining invisible to the end user.

"We're striving to achieve the technology behind the scenes that'll make the consumer experience easier," ExtendMedia founder Keith Kocho said in a Globe business article today.

-- Hiawatha Bray

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