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Friday, December 15, 2006

Shrewsbury - home of high-end chocolate makers

SHREWSBURY

Look out, Massachusetts is about to get a whole lot sweeter.

The Telegram & Gazette of Worcester reports that Hebert Confections LLC, a candy company based in Shrewsbury, is about to launch a new line of chocolates called "Fully Loaded."

The company has tinkered with its packaging and chocolate mixtures, as well as its marketing strategies.

"We’re trying to be edgy and cool, but at the same point, the chocolate has to be the best it can be," said Thomas O'Rourke, Hebert's chief executive.

-- Erica Tochin

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