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Tuesday, February 20, 2007

Mall formerly known as 'Natick' has new name, again

NATICK

General Growth Properties Inc. has settled on a new name for the expanded Natick Mall. The 1.7 million-square-foot retail complex will be called "Natick Collection," the holding company said today.

"The Natick Collection name and logo represent our intention to gather the finest stores and designers together, as well as providing a one-of-a-kind lifestyle destination," said Jim Grant, General Growth's vice president of development.

The search for a new identity came after Natick town officials objected to the mall's plans to refer to itself as "Natick."

The mall's owners are seven months away from completing a 555,000-square-foot expansion that will add 100 new stores and restaurants, plus an attached condominium complex.

The mall also announced five new stores Tuesday for the mall's new wing.

They are...

Burberry -- men's and women's apparel
Betsey Johnson -- women's designer clothing
Anthropologie -- home-furnishings and women's clothing
Hanna Andersson -- baby and children's clothing
Puma -- sports apparel

--John C. Drake

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