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Monday, February 12, 2007

The tunes on the bus

NEEDHAM

While the wheels on the bus go 'round and 'round, the radio on the bus might be selling your kids something.

Bus Radio, a Needham-based company, has emerged as an alternative to the FM stations that bus drivers often use to placate energetic kids, the Press-Enterprise of California reports.

While the station is geared towards its audience of bus-riding children, some activists say that the advertisements broadcast on-air are problematic. The ads differ from those on standard radio in that Bus Radio runs kid-targeted ads.

The Bus Radio station runs approximately half as much ad time as terrestrial radio stations. Bus Radio has agreements in nine states and is currently in use in four California districts.

-- Adam Sell

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