Well, they said upscale.
Natick Collection -- as the expanded Natick Mall is now referring to itself -- will include a 5,300-square-foot Tiffany & Co. jewelry store.
The New York City-based retailer announced plans today to join the lineup of high-end stores that will be part of the 500,000-square-foot expansion of the mall.
The mall is aiming upscale with new anchors Neiman Marcus and Nordstrom leading the charge.
The new store will feature all of the renowned jewelers' staples: diamond engagement rings, rare pearls, china, crystal and other gifts to impress that special someone.
Beth O. Canavan, executive vice president of Tiffany & Co., expressed the firm's conviction that the mall will attract the necessary customer base.
“The Natick Collection is positioned to become a premier destination for shopping and will also provide the region’s upscale clientele with the consummate lifestyle,” she said.
And General Growth Properties, owner of Natick Collection, was glad to welcome the jeweler.
“Tiffany & Co. exemplifies the new identity and unparalleled shopping and lifestyle experience we are creating," said Lori Pawley, vice president of fashion retailing at the mall's owner.
The Natick site will be the third Boston-area store for Tiffany & Co. Its other locations are at Copley Place in Boston and Atrium Mall in Chestnut Hill.
-- John C. Drake
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