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Contest sets RTA branding in motion

Posted by John C. Drake May 18, 2007 02:29 PM

metrowestmotion.JPG
This is the winning logo, created by a Foxboro High School student.
(Courtesy MetroWest RTA)

The MetroWest Regional Transit Authority will consider naming the new multi-town bus system "MetroWest Motion," after the phrase beat out others in a community contest.

Foxboro High School student Daniel Brooks won a $1,000 prize for coming up with the name.

As for a slogan, the board awarded a $500 prize to James Feather of Framingham for his offering "Ride With the Best in MetroWest."

The board could ultimately decide to go with the contest winners, alter them, or choose an entirely different brand for the bus system.

The MetroWest RTA, which plans to begin rolling on July 1, currently consists of Framingham, Ashland, Hopkinton, Holliston, Sudbury, and Natick. Also considering joining are Marlborough, Sherborn, and Stow, along with other towns hoping to expand local bus service and save money that currently goes to the MBTA.

-- John C. Drake

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