Welcome to Globe West Update's Natick Collection Blog-a-thon. Staff writer Lisa Kocian filed this update as the first perfumes were being spritzed and the trumpets were warming up for the ribbon-cutting ceremony.
NATICK COLLECTION BLOG-A-THON
Throngs of excited Nordstrom fans are crowded outside the store eagerly awaiting the opening this morning of the first Massachusetts store. Drawn by a makeover tailgate party, some of the more enthusiastic shoppers sported hot pink boas given out by staff.
Natick resident Penny Tozier walked over to the brand new Natick Collection, which officially opens in minutes, because she thought it would be easier than driving. (Parking and traffic were actually not a problem between 8 and 9 a.m. when I drove in.)
"Ever since they made the announcement the Wonder Bread factory was shutting down, I've been watching it," said Tozier. "I was able to see the progress weekly."
She was getting a makeover from Estee Lauder makeup artist Brynn Terry, who said she was trying to give her a "Malibu" sunkissed look. It was Terry's tenth makeover of the morning, which started at 8 a.m.
Tozier said she came today specifically for the Nordstrom opening, calling the store her "absolute favorite" because of the high-quality customer service.
Other smiling customers were getting makeovers from Clinique, Trish McEvoy, and Laura Mercier, to name a few.
Wellesley resident Mary Ann Scott was peeking inside the Nordstrom store, where staff were teasing customers by raising and lowering the metal garage-like door hiding the high-end duds. "I can't wait until the store opens," said Scott. She planned to spend and hour or two to "get a good overview today" so she can plot her shopping strategy in the coming weeks.
-- Lisa Kocian
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