The headline field is the text that shows up right underneath your name on your profile page; it also shows up in lists of search results on LinkedIn. Youre limited to 120 characters.
It shouldnt just be your title, but the 10 or 12 words that really explain what you do, OMalley says. VP of marketing with extensive experience launching new consumer products for Mattel, Disney, and Graco is much better than just VP of marketing, for instance.
If youre seeking employment or looking for consulting projects, OMalley says thats worth mentioning in your headline, since it will jump out at recruiters, human resources executives, and prospective clients.