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4. Use # to promote events

Use the hash tag for the industry events or networking opportunities you are participating in, like #event. Users can then tweet about the event using the same #event name. Provide the #event tag on your website and ask people to follow tweets about the event. Write about the event after the fact, and provide a couple of links to keynotes, or key learnings. Search for the #event in the search tool.
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By Julia Tanen, Boston.com Correspondent
Use the hash tag for the industry events or networking opportunities you are participating in, like #event. Users can then tweet about the event using the same #event name.

Provide the #event tag on your website and ask people to follow tweets about the event. Write about the event after the fact, and provide a couple of links to keynotes, or key learnings. Search for the #event in the search tool.