1. NO CONNECTION TO EMPLOYER NEED
Make your job search about them, not you. Pitch relevancy. Perform in-depth research and conduct a "SWOT" analysis of their needs. Identify their Strengths, Weaknesses, Opportunities for growth, and Threats to growth. Investigate two of their biggest competitors similarly. Present your achievements to quickly demonstrate your understanding of not only an employer's needs, but challenges within the industry. This is especially critical if you're transitioning to another industry in which you lack experience. Your resume must speak the industry's language or you won't be heard.
(Text: Randolph L Stevens; Photo: istockphoto.com)

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