3. LACK OF FOCUS AND DIRECTION
Successful marketing campaigns match products with customers. The same rule applies in ensuring job search success. Be strategic in thinking, undiluted in focus, and directionally on point. Your resume should communicate career progression and intelligent, meaningful contribution. Even if your job history is marked with job hopping, or appears transitional, your resume needs to highlight the transferable skills you used to succeed in completing a project. A Qualifications Summary or Profile positioned at the top of your resume is the best place to demonstrate that your career is not rudderless.
(Text: Randolph L Stevens; Photo: istockphoto.com)

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