"Second, I began to think about the role of books in general in a world where people have so many other avenues to information," Pink continued. "For career information in particular, it seemed that all the tactical information was available for free online. Putting that sort info into a printed book didn't make much sense. But I did think there was value to readers in creating books that offered the sort of insights that couldn't be Googled -- strategic, big picture advice. That's what I tried to do with the six big lessons in the book."