How to sell yourself in an interview
2. Use key messages to help you sell
Think of a key message as a headline in an ad. An effective headline communicates the benefits of the product or service in a meaningful and memorable way.
The next time you're asked about your college experience, talk about what you learned and how college taught you to live on your own, to work under pressure, to function as part of a team, to manage your workload. These are your key messages. And this is the kind of information your interviewer is waiting to hear.