Though the company has not yet made any money, Morton said they are on target with their business plan and that discussions are ongoing with a number of companies.
“Fundamentally, we’re looking to be the commercial grade solution which seamlessly works with every video content management system that’s out there,” he said. “We want to give them the piece so that they’re not just using video, we want them to be able to use video as a primary means to drive their outcome. It could be a learning outcome, it could be a sales lead outcome. It could be a knowledge-based outcome to help people more effectively navigate a piece of long-form content.”
HapYak will soon be introducing a series of commercial-grade annotation including an interactive table of contents. This will allow businesses to take videos they already have and put in chapter markers and then automatically have a table of contents generated that will let viewer to quickly navigate the content inside the video.
“We are pre-revenue,” Morton said, “but the amount of in-bound interest from companies has been gratifying. We expect to have some deals to announce in the coming quarter.”