Business

Popularity of outdoor activities keeps growing even as vacation budget crunch eases

Kare Sojka of Acushnet helped Becky Kobza of Fairhaven take to the water Sunday at Indianhead Resort in Plymouth, while Kobza’s son Peter watched from the beach. Last year, 141.9 million Americans took part in outdoor activities, according to the industry research.
Kare Sojka of Acushnet helped Becky Kobza of Fairhaven take to the water Sunday at Indianhead Resort in Plymouth, while Kobza’s son Peter watched from the beach. Last year, 141.9 million Americans took part in outdoor activities, according to the industry research.Yoon S. Byun/Globe staff

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As the recession took a big bite out of vacation budgets in recent years, campsites filled up quickly at Indianhead Resort in Plymouth. A family of four could pitch a tent, bike a trail, and go for a swim there — all for $25 per day.

Now that the economy is on the upswing, vacationers might be expected to ditch the s’more scene. But that’s not the case. “Nope, they’re sticking with it,” said Indianhead manager Irene Littlefield.

Participation in outdoor activities like camping continues to grow, according to industry data, even as the country hikes out of an economic valley that heightened interest in cheaper vacation and recreation alternatives. More Americans went camping last year, and early numbers suggest even more will head for the outdoors this summer.

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