Fans who contribute to a Pledge Music campaign do not receive a financial interest in the album. Instead, they can buy various premiums which generally range from a digital download of the album to guitar lessons or a concert in your backyard by the artist. Thibaud offered his fans a number of choices in exchange for their contributions.
“The things that resonated with people were content driven – like I offered a compilation CD of unreleased tracks. Songwriting lessons was also really popular,” Thibaud said.
Thibaud and Janovitz have been around since the early ’90s, so, to them, the current environment marked a change in how business was done. Naseem Khuri, vocalist/guitarist/songwriter for Kinglsey Flood, which has multiple members from Boston, self-funded his group’s first two records, so using Pledge Music to crowdfund an album was less of a leap.
“Basically, we’ve tried to play shows to try to earn money so we could self-finance a record,” he said of how the group paid for its first two albums.
This time, however, before the group recorded its latest album “Battles,” Khuri wanted to up the production values and work with a producer it could not afford out of its own pockets. Though the band considered going to a label, Khuri said he “would rather be in debt to his fans than to a label.”
To do that, Kingsley Flood offered the traditional premiums on Pledge Music including album downloads, but the band also tried something a little different.
“We made a cookbook for the fans,” he said. “We sometimes cook on the road things that are not ramen and people find that interesting.”
Kingsley Flood had set out to raise $17,500 and ultimately raised just under $20,000.
“Our fans wanted to support our creative process” Khuri said. “Everything raised is going into direct support of the music on this album.”
All three albums are currently available on Amazon.com.
Daniel B. Kline can be reached at email@example.com