Business

Patriots’ popularity unharmed by rocky offseason

8/17/02- Gillette Stadium aerial Patriots preseason game against the Eagles the first time the Patriots have played in the new stadium Library Tag 08182002 National/Foreign Page One
There are approximately 60,000 people on the waiting list for Patriots season tickets; the stadium has been sold out since it opened in 2002 and shows no signs of slowing the trend.Credit: David Kamerman/Globe Staff

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On Sunday afternoon in Buffalo, the New England Patriots will kick off a football season nine years removed from their last Super Bowl victory -- hardly a championship drought but the longest stretch without a title among Boston’s four major sports franchises.

They will take the field without tight end Aaron Hernandez, the former star who is linked to three murders, and may soon be missing cornerback Alfonzo Dennard, who could spend part of the season in jail because of a July DUI arrest that followed a February conviction for assaulting a police officer.

Yet the team’s brand appears to be undented by shortfalls and transgressions that might doom another business. If anything, the Patriots might be more popular than ever.

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