Business

Hackfit taps tech community’s interest in fitness

Hackfit participants take regular breaks for exercise, such as yoga, and eat healthier food during the weekend hackathons.
Hackfit participants take regular breaks for exercise, such as yoga, and eat healthier food during the weekend hackathons.Hackfit photos

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Marathon computer coding sessions all over the country are about to get healthier.

Hackfit, the Cambridge startup aiming to bring exercise and nutrition to weekend hackathons, will stage events in nine new cities this year, after hosting its first locally in September.

That inaugural gathering drew about 160 entrepreneurs interested in creating products that merge fitness and technology. Instead of working in small teams to develop their ideas while munching on junk food over 48 sleepless hours — the traditional hackathon strategy — participants ate healthy foods, got full nights of rest, and made time for exercises like cycling, rock climbing and yoga.

Once word of the Hackfit concept spread throughout the tech world, people started clamoring for founder Justin Mendelson to expand.

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