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Johnny Manziel, the biggest star entering this year’s NFL Draft, is coming to an advertisement near you. And when he appears in commercials sipping Gatorade — or perhaps Powerade, or maybe Muscle Milk — the Heisman Trophy-winning quarterback will make his pitch on a contract negotiated by Fenway Sports Management, the marketing arm of the Red Sox’s parent company.
In landing Manziel, who starred at Texas A&M, Fenway Sports Management on Tuesday added its most high-profile individual client since partnering with basketball icon LeBron James and his marketing company, LRMR Management, in 2011.
Fenway Sports Management and LRMR will represent Manziel jointly, with the goal to help him transcend sports and become a global brand in the mold of James, an informal adviser to the QB.